On Running Brand Identity 2023

Description

A close-up shot focuses on the back of a person wearing a two-toned blue athletic shirt. The upper portion of the shirt is a darker shade of blue than the lower portion. Prominently displayed on the upper back of the shirt are printed coordinates, written in a black sans-serif font. The coordinates add a technical and sporty element to the garment. A thin, vertical reflective strip runs down the lower portion of the back, enhancing visibility. The person's hair is dark and slightly visible above the shirt's neckline. The lighting is soft, creating subtle shadows that accentuate the fabric's texture. The background is dark, which helps to highlight the shirt.