BrandUrban Lemonade
ProjectBrand Identity

Urban Lemonade Brand Identity 2023
Associated creatives
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Description
A billboard advertises Journaling Juice with the text "Mort & Max" displayed in a large, bold sans-serif font. The background is pink. The product, a pink can of Journaling Juice, is prominently featured in the center of the billboard. The can has a dark pink graphic on it. To the right of the can, there is a yellow starburst shape with the word "new" inside. Other text on the billboard includes product details and slogans. The billboard is set against a corrugated metal wall under a blue sky. The text at the bottom of the billboard reads, 'Your way forwards in a backwards world.'