BrandFoxtrot
ProjectBrand Identity

Foxtrot Brand Identity 2023
Associated creatives
Tags
Description
A bag of Chicago Style Hot Dog Potato Chips is displayed against a solid blue background. The bag is made of shiny yellow plastic and features an illustration of a hot dog with mustard, relish, and a red wiener. The words 'CHICAGO Style HOT DOG' are written in a black retro-style font. To the upper-right, red text announces 'The Mustard. The Onion. The Dill. It's All There.' The lower half of the bag has the brand 'Foxtrot's' in a large font. Nutrition information is listed on the upper-left of the bag. Red-and-white checkered bands run along the bag's borders.