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BrandNight Shift
ProjectBrand Identity
Two cannabis product packages stand side-by-side against a desert and night sky backdrop featuring illustrated designs and prominent branding.

Night Shift Brand Identity 2023

Associated creatives

Labeling Theory
Labeling TheoryGraphic Design

Tags

packagingproduct photographydesert landscapecannabis product

Description

Two cannabis product packages are positioned next to each other against a scenic desert backdrop under a night sky. The package on the left is primarily red and features a blue crescent moon with a face and stars. The package on the right is green with a gold-colored hand holding a sprig of leaves. Each package has the words "NIGHT SHIFT" printed on it. The desert scene is rocky, and the night sky shows a few stars, creating a cool and somewhat mysterious setting.