SUMPRY Brand Identity 2022

Description

This image presents a comparative typography study, featuring the Neue Haas Grotesk typeface alongside its Japanese translation. The text is displayed in varying font sizes against a stark black background, providing a clear view of how the typeface renders at different scales. Horizontal lines serve as guides, indicating the font size in degrees next to each line of text on both the English and Japanese sides. The composition is evenly lit, ensuring legibility and allowing for a detailed examination of the font's characteristics and the Japanese adaptation.