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BrandOn the Edge
ProjectBrand Identity
White sans-serif alphabet and numerical characters displayed on a blurred background with the words 'ON THE EDGE' and 'PRIMARY TYPEFACE'.

On the Edge Brand Identity 2022

Associated creatives

How&How
How&HowGraphic Design

Tags

alphabettypographyfontcharactersnumerals

Description

A crisp, white sans-serif alphabet dominates the frame, showcasing both uppercase and lowercase letters alongside numerals and common symbols. The typeface is displayed against a soft, blurred background that transitions from darker to lighter shades of blue and brown. At the top left, 'ON THE EDGE' is subtly printed, while 'PRIMARY TYPEFACE' is positioned at the top right. Text at the bottom reads 'TMK EVERETT MEDIUM - REGULAR - LIGHT', indicating the font's name and weight variations.