BrandFarm League
ProjectBrand Identity

Farm League Brand Identity 2022
Associated creatives
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Description
An outdoor advertising billboard for Farm League and UCSF features a macro image of a human eye. The eye is open, showing the iris and pupil in sharp detail, with a blurred background. Text on the billboard includes "FARM LEAGUE," "UCSF - REDEFINING POSSIBLE," "CHRIS MALLOY," and various dates. The billboard is positioned on the side of a building in San Francisco, with architectural details visible in the background. The image suggests a focus on vision or medical research. The billboard is made of metal supports and the sky is overcast.