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BrandTate
ProjectBrand Identity
A woman stands near a Uniqlo Tate Play advertising sign for the Tate Modern, featuring cartoon eyes and geometric shapes in blue, green, and yellow.

Tate Brand Identity 2022

Associated creatives

Village Green
Village GreenGraphic Design
Newlyn
NewlynTypeface

Tags

womanadvertisementsigngeometric shapescartoon eyes

Description

A woman with long red hair stands in front of an advertising sign for the Tate Modern's Uniqlo Tate Play program. The sign is predominantly blue with geometric shapes in blue, yellow, and green, with cartoon-style eyes at the top. The woman is wearing a light gray t-shirt and blue jeans. The background includes a railing and glimpses of an indoor space with neutral tones. The advertisement also features the Uniqlo logo.