International Paralympic Committee Brand Identity 2022

Description

A billboard displays the slogan 'We The 15', advocating for disability awareness and inclusion. The billboard features an image of a woman seated in a wheelchair, presented in grayscale, which contrasts with the vivid purple circle incorporating a pie chart symbol, adjacent to the number 15. The woman, dressed in formal attire, is centered in the image. The surrounding environment consists of brick buildings, typical of an urban setting. The text 'WE'RE PEOPLE WITH DISABILITIES. WE'RE 15% OF THE WORLD. #WeThe15' is present at the bottom of the billboard. The photograph is oriented in landscape format.