International Paralympic Committee Brand Identity 2022

Description

Eye-level outdoor shot of WeThe15 disability awareness posters attached to barriers in an urban area. The posters feature a purple peace symbol variant and bold block text, '#WeThe15'. The posters are predominately white with purple text and logos. Building facades make up the background, with hints of street signs and city infrastructure. The light is diffused. The poster's blocky text delivers statistical messaging about disability awareness and inclusion.