International Paralympic Committee Brand Identity 2022

Description

A long, rectangular advertising billboard for Purevirtual is seen above two escalators in a modern transportation terminal, possibly a subway station or airport. The escalator, rendered in shades of gray, leads the viewer's eye toward the advertising display. The billboard is split into two distinct sections. On the left is the company name, Purevirtual, followed by the tagline, 'Strategic planning of the future IT infrastructure' and the company website. The right section features the company name, Purevirtual AG Moving Forward with a graphic element. Text is included that reads 'Invisible but irreplaceable' and 'Your Reliable IT Partner'. The image is primarily in black and white, which emphasizes the clean and modern aesthetic of the advertisement.