Prime Roots Brand Identity 2022

Description

A close-up shot displays a square plastic container filled with Prime Roots Bacon Mac, surrounded by several slices of vegan meat, which serves as a background. The Bacon Mac container features a brown label with the brand name 'Prime Roots' in bold blue letters, followed by 'Bacon Mac' and the tagline 'A Better Cut of Meat'. The label includes details about the product being full of fiber, cholesterol-free, gluten-free, GMO-free, vegan-friendly, soy-free, all-natural, and made with koji. The surrounding vegan meat slices are speckled with pieces and have a cooked appearance. The container has ridges on the sides and a transparent top that reveals the macaroni inside. The photograph is lit to highlight the textures and colors of the food products, with a focus on culinary and vegan food.