BrandPrime Roots
ProjectBrand Identity

Prime Roots Brand Identity 2022
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Description
A close-up photograph showcases a stack of thinly sliced processed meat, possibly bologna, with a uniform pinkish-brown hue and visible texture. The slices are layered unevenly, creating curves and shadows that accentuate their form. The meat sits on a white paper printed with the brand name 'PRIME ROOTS' in blue, along with the tagline 'A Better Cut of Meat.' The lighting appears to be diffused, casting soft shadows and highlighting the smooth surface of the meat. The composition focuses on the stack of meat, minimizing the background to keep the attention on the product itself.