The Old Man Brand Identity 2022

Description

A black and white landscape image features a body of water with dark, choppy waves dominating the foreground. In the distance, a coastline with a distant mountain is visible under a cloudy sky. A blue, blocky graphic with cut-out corners is superimposed over the center of the image. White text is visible within the blue graphic that reads, 'THE' on top and 'OLD' on the bottom left and 'MAN' on the bottom right. The image has a stark, somewhat grainy texture that enhances the monochromatic palette.