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BrandJ E CAI
ProjectBrand Identity
Close-up of a garment tag with the brand name J'E CAI and jacket sizing information stitched onto a dark grey jacket.

J E CAI Brand Identity 2022

Associated creatives

Daily Dialogue
Daily DialogueGraphic Design
Romain Duquesne
Romain DuquesnePhotography

Tags

garment tagjacketbrand nameclothing detailsstitchingsize information

Description

A close-up, studio shot presents a tag stitched onto a garment. The tag prominently features the brand name "J'E CAI" with numerical superscripts, followed by details about the garment itself, identified as "Jacket System 1." The size options are listed below as 4, 6, 8, 10, 12, 14, and 16. The text "Basic" is printed lower on the tag. The surrounding garment, a jacket, is textured with visible stitching along the collar. The image has a monochromatic aesthetic, with a shallow depth of field that keeps the tag in sharp focus against the soft background.