BrandThe RaDD
ProjectBrand Identity

The RaDD Brand Identity 2022
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Description
Two posters are positioned side by side, against a black background. The left poster features a beige background with the text 'Believing in Utopia' at the bottom. Above this text are the words 'NECESSARY' and 'DESTRUCTIVE'. A black, rounded rectangle at the top partially obscures a looping abstract shape. Inside the rectangle, the text 'LIBRARYLAB' is displayed. Below the rectangle, the URL 'LIBRARYLAB.COM' is visible. The right poster has a yellow background and features the text 'THINK OF A CITY WHERE THE LIBRARIES GROW OUR FOOD.' Below this, the word 'Featuring' is followed by the name 'KARENA EVANS', with 'Director' and 'Storyteller' listed underneath. The typography is bold and sans-serif.