LATENT Brand Identity 2022

Description

An outdoor advertisement displays a black poster with white graphic design on a city street at night. The poster features abstract white lines and the word "LATENT" in a large, white, distressed font, alongside other text. The poster is affixed to a gray metal stand on a stone pavement. Behind the poster, parked cars line the side of the street. The backdrop includes a light-colored building with arched windows and street lights. The scene is illuminated by artificial lights, creating a high contrast between the dark poster and the surrounding environment. The composition is a medium shot, capturing the details of the poster and its urban setting.