Pursue Brand Identity 2022

Description

This vibrant image is split into two distinct scenes. On the left, a colorful illustration depicts an Indian street vendor, presumably a woman, serving drinks from a mobile cart. The vendor is surrounded by disembodied arms reaching for the drinks. A monkey sits at the base of the cart, holding a green object. The illustration employs a flat, graphic style with bold lines and a limited color palette. On the right, a photograph shows an arm holding two glass bottles of seltzer on a table covered with a patterned tablecloth. A bowl of fries, a matchbox, and a bottle opener are scattered around the bottles. The seltzer bottles feature labels with text and branding. The photographic side has a soft, natural lighting and a shallow depth of field.