Pursue Brand Identity 2022

Description

The image is split into two visual fields. On the left, a person in blue jeans holds a bottle of Pursue hard seltzer. Their hand is adorned with rings. A Western-style belt with a large buckle lies next to the bottle. Tattoos are visible on their left hand and arm. The bottle is clear with a label. On the right, a vividly illustrated scene in dark blue features two stylized black musicians playing instruments. One plays a double bass, and the other plays a trumpet while sitting on a peach-colored crescent moon. Musical notes and stars surround them. The illustration has a whimsical, cartoon-like quality.