Aplo Brand Identity 2022

Description

A digital artwork presents a desert landscape with sand dunes and a river. A bright light source, likely the sun, dominates the horizon. A series of stepping stones crosses the river. Text overlays the image, including 'Leading institutional investors into a new space' and the logo 'aplo'. The color palette is warm, with hues of sand, light blues and purples in the sky, and reflected light in the water. A tagline at the bottom of the artwork states, 'We believe in a future where world finance operates on a common platform and we are its interface'.