BrandMelbourne Music Week
ProjectBrand Identity

Melbourne Music Week Brand Identity 2022
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Description
A promotional painting for Melbourne Music Week 2021 is painted on a sidewalk. The square is purple with white and black text and numbers. The text reads "Melbourne Music Week" and the dates "8-12 December 2021". The concrete sidewalk is grey, cracked, and discolored. A person's legs walk past the painting from the left side of the frame, adding a sense of scale and activity. Shadows from nearby objects are cast over the painting and sidewalk, creating a dynamic interplay of light and dark. The environment appears to be an urban setting. The image has a documentary style, capturing a candid moment in the city.