2DADS Brand Identity 2022

Description

Five cans of 20 Dads beer are lined up in a row against a stark black background. Each can features a white base with bold, block-lettered designs. The letters incorporate the brand name 'Dads' in a distinctive pattern. Below the brand name, the cans each have a different flavor label in contrasting colors such as magenta, yellow, green, orange, and turquoise. Text on the cans indicates the product is a beer, includes the volume, and mentions a product of Victoria, BC. Additional text promotes the beverage as 'refreshing and zesty' with 'low bitterness' and 'hints of tropical fruit'. The cans are presented in a studio-like setting with diffused lighting, highlighting the product's packaging design.