Dodge Brand Identity 2022

Description

An eye-level shot showcases a light-blue beverage can nestled in crushed ice. The can features a vibrant yellow wavy line design and silver accents. The background is entirely composed of small, irregularly shaped pieces of ice, creating a cool and refreshing mood. The cool toned palette of the beverage container in contrast with the yellow wavy design creates a pop that draws the eyes. The ice provides a textural element. The composition emphasizes the product, suggesting a focus on refreshment.