BrandNike
ProjectBrand Identity

Nike Brand Identity 2022
Associated creatives
Tags
Description
A collection of outdoor advertising posters for Nike's "Future Movement" campaign is showcased against an urban backdrop with cloudy skies. The posters feature diverse models and bold typography. One poster shows an African American woman in profile, while another captures a man with a skin condition. Further posters emphasize the phrase "Future Movement" in a large, black, stylized font, alongside the Nike swoosh. One of the posters features several people holding a rainbow flag. The image incorporates black, white, and gray colors with highlights of green and red on some of the portraits. The scene is framed by wild foliage at the bottom, adding a touch of nature to the urban setting.