Keeps Brand Identity 2022

Description

A photographic, eye-level close-up shows a set-up guide resting on a cardboard surface. The guide is mostly white with black typography and a small icon at the bottom left. On the top of the guide are a pair of hands appearing to position a light tan plywood panel with black circular cut-outs on the sides. The guide contains the title 'SETUP' in a very large, bold, sans-serif font. Smaller text underneath the title reads, 'Setup Guide. A guide to setting up your bed. Pocket includes hardware, straps and guided walkthroughs.' The bottom left contains an unrecognizable icon. The cardboard surface is designed with a black geometric pattern.