
Hayu Brand Identity 2022
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Description
The image showcases three digital advertisements for the Hayu streaming service. The first ad features a coral background with the text, 'You may never be as rich as them,' above a photo of two fair-skinned women with light and dark hair, posing closely. Below the image, smaller text reads, 'But you can judge their every move, from your sofa, in your PJs, while eating ice cream.' The second ad uses a deep purple background with a vibrant abstract black shape at the bottom, and the text, 'In the mood for a high fashion dog makeover show? Yep, we got that.' above the logo 'Haute Dog.' The third ad has an orange background with the text, 'Enough Below Deck to make you positively sea sick,' placed above a cutout of a smiling, light-skinned man wearing a white captain's uniform. The text, 'Stream the 9 seasons on Hayu,' is below the cutout. All three ads feature the Hayu logo in the top left corner and an 'X' button in the top right.