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BrandPalmar
ProjectBrand Identity
An ad in a bus stop displays a fashion shot of a Black woman wearing a patterned headwrap and jewelry, looking up against a grey backdrop.

Palmar Brand Identity 2022

Associated creatives

ShiftWalk
ShiftWalkGraphic Design

Tags

advertisementposterheadwrapjewelryBlack womanbus stop

Description

An advertising poster is shown in a bus shelter. The poster features a fashion shot of a Black woman, her gaze directed upward. She is adorned with a patterned headwrap and jewelry, set against a grey backdrop. The poster includes the text 'LONDON', 'PARTS,' 'MODELLING', 'AGENCY', and the brand name 'PALMAR' in a stylized font. The overall aesthetic is modern and sleek, with a focus on the model's features and the brand's name. The environment suggests an urban setting during daylight hours, with buildings and greenery visible in the background. The reflections on the bus shelter's glass show a clear day.