Wealth Brand Identity 2022

Description

An eye-level outdoor shot captures a billboard featuring financial messaging and minimalist design. The billboard is split into two sections. The left side of the billboard is white with the message 'Build Your Wealth, Secure Your Legacy' in a dark green sans-serif font, followed by the brand name 'wealth.com' in the same color and font. The right side of the billboard has a light teal background, and features a black minimalist illustration of a person appearing to hold up a house, and three simple clouds. Bicycles are visible on either side of the billboard, parked on a grey stone sidewalk. The setting is an urban street with storefronts visible in the blurred background, giving the impression of a city center location.