BUNA Brand Identity 2022

Description

An eye-level shot captures an outdoor billboard advertising Buna Whiskey, framed by natural elements. The board features a playful black-and-white illustration of a person bending over, with the bold text, 'For When a Pinot Just Won't Cut It,' positioned above the image. The brand's name, 'Buna,' is displayed on the lower right corner of the billboard. In the background, a lush array of green foliage adds a natural touch, partially obscuring the view behind the billboard. The roadside setting implies an urban or suburban location, with passing traffic adding movement to the periphery. The dominant colors are shades of green and white, with the black text and illustration providing stark contrast. The text along the bottom of the sign states, 'There's strength in numbers. Have a whiskey sour.' and includes the brand's website address.