BrandSSU
ProjectBrand Identity

SSU Brand Identity 2022
Associated creatives
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Description
An outdoor advertising billboard is set against a textured grey wall with a decorative balustrade above. The poster features a man in a construction worker's outfit, including a hard hat, and he is holding two red bricks. The man has a light beard and is wearing a black long sleeve shirt. The background of the poster shows scaffolding and more bricks, suggesting a construction site. Red text on the poster reads 'SSU' at the top and a slogan below the man. The sidewalk in front of the wall is made of grey pavers, and there are small sprouts of greenery at the base of the wall, indicating the natural environment interacting with the urban structure. The image appears to be taken during the day with natural lighting.