BrandNew Annual
ProjectBrand Identity

New Annual Brand Identity 2022
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Description
A billboard advertisement displays a promotional image for an art and culture event, featuring abstract art. The billboard is predominantly white and gray, with visible support structures. The art on the billboard showcases an abstract form in vibrant orange hues, set against a blurred background of turquoise and white. The text on the billboard includes the words "NEW ANNUAL," along with the event dates, "23 Sept – 02 Oct 2022," and a brief description highlighting art, culture, and creativity in Newcastle. The overall composition is viewed from a medium distance, capturing the full billboard and its immediate surroundings, with an additional building adjacent to the sign.