Indigo Brand Identity 2022

Description

The exterior of an Indigo bookstore is seen during the day, with a large 'Indigo' logo above the entrance. The entrance is framed by glass windows on either side of a white column. On the left window, a poster shows a young child standing on a bed of cushions holding a toy. The poster has yellow text. On the right window, a poster features a woman holding a baby, also with yellow text. The storefront's interior is visible through the glass, displaying shelves of books and merchandise. The color palette is dominated by neutral tones, with pops of color from the posters and merchandise.