BrandMoxie Coffee Company
ProjectBrand Identity

Moxie Coffee Company Brand Identity 2022
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Description
An overhead shot displays a collection of broken white ceramic mugs and bowls scattered across a bright blue surface. The fragments vary in size and shape, creating an abstract and chaotic pattern. The strong, direct lighting casts dark shadows, accentuating the three-dimensional forms of the shards. The plain blue background provides a vivid contrast to the white pieces, drawing attention to their fractured edges and scattered arrangement. Some pieces retain the original form of mugs or bowls, while others are reduced to smaller, unrecognizable shapes.