ACC Brand Identity 2021

Description

A stack of split firewood fills the frame, with pieces arranged in a haphazard yet compact manner. The wood displays a range of natural tones, from light tan to deeper brown, with visible grain patterns. Overlaid on the wood is a graphic design in white, featuring large sans-serif letters arranged vertically, bisected by thin black lines radiating from a central point. The graphic is simple, clean and modern. The lighting is diffuse, casting soft shadows that accentuate the texture of the wood. The logs are roughly the same size and stacked tightly.