ProjectsCreativesImages & Videos
Logo
BrandMOTH
ProjectBrand Identity
Graphic posters feature a moth-like optical illusion, accompanied by brand name and tagline, set against a stark black background.

MOTH Brand Identity 2021

Associated creatives

Pentagram
PentagramGraphic Design

Tags

postertextbeverage canblack backgroundgraphic design

Description

A series of posters are displayed, each featuring a black background with white text and graphic elements. At the top of each poster, the word 'MOTH:' is prominently displayed in a bold, sans-serif font. Below the text is an optical illusion graphic resembling a moth or butterfly, created from radiating lines and geometric shapes. The tagline 'WE'RE ALL BUTTERFLIES OF THE NIGHT' is written below the graphic. At the bottom of each poster are images of beverage cans, arranged in a row. White text provides additional details. The posters create a high-contrast, modern aesthetic.