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BrandMOTH
ProjectBrand Identity
Close-up of a Moth Negroni advertisement featuring punchy, floral, and bitter descriptive text on a light-cream background with a red stripe.

MOTH Brand Identity 2021

Associated creatives

Pentagram
PentagramGraphic Design

Tags

advertisementtextserif typefacecream colorred color

Description

This close-up shot features a Moth Negroni advertisement. The ad copy uses a serif font and features text that describes the drink as enigmatic and floral, punchy and bitter. The text mentions a journey to Florence. The advertisement background is light-cream, complemented by a red stripe at the bottom. The overall color palette is warm and inviting.