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BrandFrieze
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Frieze New York ad in subway car featuring coffee and marshmallows on a red plate on a white surface against patterned background.

Frieze Brand Identity 2021

Associated creatives

Pentagram
PentagramGraphic Design

Tags

advertisementcoffee cupmarshmallowplatesubway carpublic transport

Description

An advertisement for Frieze New York is displayed in a subway car. The ad features an image of a cup of coffee and several white marshmallows on a red plate. The food sits on a white surface with a patterned backdrop. The text "Frieze New York 5-9 MAY 2021" is overlaid on the image. The advertisement is framed in a silver metal frame and is mounted on a gray subway wall. Adjacent to the poster is a subway window with a metal frame and a metal handrail. The window is partially obscured with condensation.