BrandFrieze
ProjectBrand Identity

Frieze Brand Identity 2021
Associated creatives
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Description
An advertisement in a subway station showcases a stack of pretzels. The pretzels are golden brown and arranged on a metal surface, possibly part of a vendor's cart. The ad is for 'Frieze New York 5-9 May 2021'. In the background, a person in a red jacket stands near the pretzels. A motion-blurred person walks by on the right side. The subway station is illuminated by overhead lighting, and the walls are tiled. The overall composition captures the urban environment, contrasting food with art.