Arjowiggins Brand Identity 2021

Description

An eye-level, close-up shot displays a graphic design with geometric patterns and paper swatches in varying shades of blue. On the left, 'Curious Collection Metallics Electric Blue' is printed on a lighter, textured blue swatch. To the right, 'Keaykolour Royal Blue' labels a darker, smooth blue. A band of repeating geometric designs spans the middle, featuring light blue rectangles and semicircles arranged in a pattern. The paper itself has a slight texture and reflects the studio lighting, creating subtle highlights across the surface. A logo is printed at the bottom of each swatch. The arrangement and color scheme offer a clean, professional aesthetic.