ProjectsCreativesImages & Videos
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BrandAdidas
ProjectBrand Identity
Abstract geometric patterns and text on vertical banners against a black background, promoting freedom of movement and futuristic design.

Adidas Brand Identity 2021

Associated creatives

Studio Dumbar
Studio DumbarGraphic Design

Tags

abstract patterngeometric designpostertypographybrand logo

Description

Two vertical banners feature abstract geometric patterns and text against a solid black background. The banners are light gray, and the designs are black. Both banners share the text 'FREEDOM OF MOVEMENT' at the top and 'futurenatural' along with the Adidas logo near the bottom. The left banner has a design composed of rounded squares forming an arrow shape pointing downwards. The right banner includes a pattern of squares at the top and a diagonal series of interconnected circles at the bottom, resembling liquid motion. The overall impression is minimalist and futuristic, with a focus on dynamic movement and technological themes.