BrandCafé Rico
ProjectBrand Identity

Café Rico Brand Identity 2021
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Description
This graphic design features a juxtaposition of light and dark text blocks against a stark black background. On the left, text appears in white, while on the right, it's rendered in black, creating a visual contrast. Scattered in the middle are several small, colorful cards bearing the repeated phrase 'café rico' in black font. The larger texts include phrases such as 'Qué Rico Café,' 'Qué Rico Espacio,' 'Qué Rico Todo,' and 'Qué Rico Bogotá,' suggesting a theme related to a café experience. The bottom of each text block includes address details with 'Calle 69A,' 'Bogotá,' and 'Colombia.' The arrangement, with its minimalist design and contrasting elements, gives a modern yet playful feel.