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BrandNew Name
ProjectBrand Identity
Two white papers with red-ink text. One says 'New Name.' The other reads: 'Look. It's found in the New. Listen. The stories revisit us.'

New Name Brand Identity 2021

Associated creatives

A Practice for Everyday Life
A Practice for Everyday LifeGraphic Design

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papertextgraphic design

Description

Two pieces of white paper are displayed, each featuring text in a reddish-brown ink. One paper, positioned on the left, has the text 'New Name' printed near the top right corner, underlined by a thin line of the same color. To the right, another paper features a short text block that reads, 'LOOK. IT'S FOUND IN THE NEW' above the text, 'LISTEN. THE STORIES REVISIT US'. A thin line visually connects the text blocks. The papers are set against a white backdrop with soft shadows, suggesting an indoor setting with soft, diffused lighting.