BrandDavid McKendrick
ProjectBrand Identity

David McKendrick Brand Identity 2021
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Description
The image shows an open magazine spread against a plain white background. On the left-hand page, a navy blue baseball cap with a leprechaun logo is centrally positioned against a white backdrop. The right-hand page features another navy blue cap, this one embroidered with the words "Notre Dame" in gold, also set against a white background. Below each cap, text provides additional context. The spread is part of an article titled "Wearing Things (Souvenir Caps)". The composition is clean, with a focus on showcasing the baseball caps and their details.