David McKendrick Brand Identity 2021

Description

An open book displays fashion editorial content. The left page is solid blue with text along the spine. The right page features an image of white jeans with stains, accompanied by descriptive text. A gold pen is placed in the back pocket of the jeans. The photograph is close up and set against a white background, emphasizing the textures and details of the fabric. The book itself lies on a white surface, potentially a table or backdrop, with ample lighting highlighting the contrast between the blue, white, and the subtle tones of the photograph.