Soulyoga Brand Identity 2021

Description

An outdoor advertisement for SoulYoga shows a woman performing a yoga pose against a backdrop of desert rocks. The woman wears pink athletic leggings and shorts as she arches backwards. The background features desert rock formations and a clear sky. The advertisement is painted on a wall in yellow and tan with geometric shapes. Text reads, 'Soulyoga,' 'The pose begins when you want to leave it,' and 'Be where you are, not where you think you should be.' The advertisement is affixed to a light gray concrete base.