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BrandOR ELSE
ProjectBrand Identity
Kraft paper envelope with 'IF ELSE' printed in stylized black font, presented on a clean white background in a studio setting.

OR ELSE Brand Identity 2021

Associated creatives

Ashley Kinnard
Ashley KinnardGraphic Design

Tags

envelopetypographykraft paperblack print

Description

A kraft paper envelope is prominently displayed against a stark white background. The words 'IF ELSE' are printed on the front of the envelope in a bold, stylized, sans-serif black font. The envelope's material exhibits a subtle, fibrous texture, while the printing appears crisp and opaque. The lighting is even, casting minimal shadows and highlighting the contrast between the brown envelope and the white backdrop. The composition is straightforward, focusing attention on the typography and the materiality of the envelope.