Outdoor billboard advertising campaign for Seaforester featuring kelp forest illustration and typography on a city building.

How&How Brand Identity 2021

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Description

A wide, eye-level shot captures an outdoor billboard advertisement for Seaforester on the side of a gray building in an urban environment. The billboard features an illustration of a kelp forest in teal, purple, and pink hues on a white background, with the text "Forgotten Forests" in a purple serif font. Below the text, website information is displayed, along with the Seaforester and HOW logos. The bottom of the billboard displays the "OUTFRONT/PRIME" logo. The building is surrounded by brick and concrete structures, with an overcast sky visible in the background. The image conveys a sense of environmental awareness and urban advertising.