BrandGen A
ProjectBrand Identity

Gen A Brand Identity 2021
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Description
A fitness-oriented advertisement presents a variety of training regimens including personal training, small group training, body transformation, mobility training, and rehabilitation. The text 'Gen A' appears throughout the image, accompanied by motivational messaging and hashtags, such as '#Freedomofmovement'. A monochrome image shows the back of a muscular adult male engaged in weightlifting or pull-ups. Another image captures an outstretched arm. The color palette is largely monochrome, with some teal accents and white typography.