Piedmont Arts Fund Brand Identity 2021

Description

An eye-level, medium shot captures a red A-frame sign displaying the words 'THIS WAY Art' in white, positioned on a textured concrete surface. A single red balloon floats in the background, tethered to the sign, adding a touch of whimsy to the scene. Sunlight casts shadows on the concrete, creating a contrast between light and dark areas and enhancing the depth of field. The environment suggests an urban setting, possibly an outdoor area near a building, contributing to the overall ambiance.