MAC Montreal Brand Identity 2021

Description

The photograph features two distinct scenes. On the right, a construction worker is on a lift against a modern architectural backdrop, bathed in bright sunlight. The architecture features modular concrete panels. On the left, a man carries a large poster roll under his arm, also in front of a modern building facade. The architectural style is modern and the lighting suggests daytime. The poster roll has visible square patterns. The contrast between light and shadow is significant.